Joe Simpson and Drew Smith have spent over 20 years wandering in the wilds of design research and strategy.

Joe’s been focused on the automotive industry, but comes from an architecture and urban design background.

Drew’s been focused on almost everything but the automotive industry, but is a trained automotive designer.

Between us, we’ve got an insatiable curiosity about the points at which the worlds of the automotive industry, mobility, design practice and small-c culture intersect.

Rather than keeping those conversations locked in our iMessage feed, we thought we’d record them, and share them with whoever else is interested.

That’s why we created Looking Out.

Stay up-to-date

To start with, Looking Out will be a fortnightly publication.

But over time, we’re hoping to do special reports from major events, like CES, the motor shows and other interesting conferences.

By subscribing to Looking Out, we’ll stay up to date, so you don’t have to.*

Join the community

Looking Out was born out of an idea to foster better conversations about the future of the automotive industry, and the role it plays in society.

So send us feedback on our newsletters and podcasts. We love to receive it.

Let’s come together by looking out.

*Looking Out should be considered part of a healthy media diet.

Subscribe to Looking Out

Connecting the dots across the automotive industry, mobility, design, and culture.


Drew Smith

Researcher & Strategist